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Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type
2 Years | Postgraduate | INR 2.5 Lakhs | Online | Private
| Semester | MBA in Digital Marketing Syllabus for Indian School of Business Management & Administration, Bangalore |
|---|---|
| Semester 1 | Introduction to Digital Marketing, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing, Mobile Marketing, Web Analytics, Digital Strategy, Digital Media Planning, Digital Business Models, Digital Branding, Digital Content Creation, Digital Video Production, Digital Storytelling, Digital Media Law. |
| Semester 2 | Advanced Digital Advertising, Advanced Social Media Marketing, Advanced Search Engine Optimization, Advanced Content Marketing, Advanced Email Marketing, Advanced Mobile Marketing, Advanced Web Analytics, Advanced Digital Strategy, Advanced Digital Media Planning, Advanced Digital Business Models, Advanced Digital Branding, Advanced Digital Content Creation, Advanced Digital Video Production, Advanced Digital Storytelling, Advanced Digital Media Law. |
| Semester | Important Topics |
|---|---|
| 1st Semester | Digital Marketing Fundamentals, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Marketing, Web Analytics |
| 2nd Semester | Digital Strategy, Digital Branding, Mobile Marketing, Email Marketing, Digital Media Planning, Digital Media Buying |
| 3rd Semester | Digital Marketing Research, Digital Marketing Law, Digital Marketing Ethics, Digital Marketing Project Management, Digital Marketing Campaigns |
