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| Course Duration | Course Level | Course Tuition Fees (Rs) | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | 6,00,000 | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1 | Marketing Management | Marketing Environment, Market Segmentation, Targeting and Positioning, Consumer Behaviour, Product Management, Pricing Strategies, Distribution Management, Promotion Management, Services Marketing, International Marketing, Rural Marketing. |
| 2 | Marketing Research | Research Process, Data Collection, Sampling, Measurement and Scaling, Data Analysis, Report Writing. |
| 3 | Advertising Management | Advertising Process, Media Planning, Creative Strategies, Copywriting, Production, Evaluation of Advertising. |
| 4 | Sales Management | Sales Process, Sales Forecasting, Sales Organisation, Sales Promotion, Personal Selling, Retail Management. |
| 5 | Brand Management | Brand Equity, Brand Positioning, Brand Communication, Brand Extension, Brand Audit. |
| 6 | Digital Marketing | Search Engine Optimization, Social Media Marketing, Mobile Marketing, Email Marketing, Online Advertising. |
1 strategic management 2 business analytics 3 financial management 4 marketing management 5 human resource management 6 operations management 7 business law 8 business ethics 9 international business 10 entrepreneurship 11 business communication 12 corporate social responsibility 13 leadership and change management 14 business research methods 15 business strategy and planning 16, 1 strategic management 2 business analytics 3 financial management 4 marketing management 5 human resource management 6 operations management 7 business law 8 business ethics 9 international business 10 entrepreneurship 11 business communications 12 corporate social responsibility 13 leadership and change management 14 business research methods 15 business strategy and planning 16 business process reengineering 17 project management, 1 strategic management 2 business analytics 3 financial management 4 marketing management 5 human resource management 6 operations management 7 business law 8 business ethics 9 international business 10 entrepreneurship 11 business communication 12 corporate social responsibility 13 leadership and change management 14 business research methods 15 business strategy and planning 16 business process reengineering 17 project management
