the mba in advertising offered by jain institute of technology is a two-year full-time program that provides students with a comprehensive understanding of the advertising industry. the program covers important topics such as marketing, advertising, media planning, consumer behavior, and digital marketing. it also provides students with the opportunity to gain hands-on experience through internships and projects. the institute has a total seat intake of 60 students and the fee for the program is rs. 2.5 lakhs. the admission process is based on the marks obtained in the entrance exam such as cat/mat/xat/cmat/atma. the program also provides students with the opportunity to specialize in areas such as digital marketing, media planning, and creative advertising.
| Course Duration | Course Level | Course Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 2,50,000 | Full-time | Private |
| Course | Description |
|---|---|
| Introduction to Advertising Management | Overview of the advertising industry, its history, and current trends. |
| Marketing and Advertising Strategies | Analysis of marketing and advertising strategies, including target market identification, positioning, and segmentation. |
| Advertising Media Planning and Buying | Exploration of the various media channels available for advertising, including print, broadcast, and digital. |
| Creative Strategies and Execution | Development of creative strategies and execution of campaigns, including copywriting, design, and production. |
| Advertising Research and Measurement | Analysis of advertising research and measurement techniques, including surveys, focus groups, and analytics. |
| Integrated Advertising Campaigns | Development of integrated advertising campaigns across multiple media channels. |
| Advertising Law and Ethics | Overview of advertising law and ethical considerations. |
| Topic | Description |
|---|---|
| Marketing Strategy | Understanding the fundamentals of marketing strategy and its application in the advertising industry. |
| Advertising Planning | Learning the process of creating an effective advertising plan. |
| Advertising Research | Exploring the methods of conducting research for advertising campaigns. |
| Creative Strategy | Developing creative strategies for advertising campaigns. |
| Media Planning | Understanding the process of selecting the right media for advertising campaigns. |
| Advertising Law | Exploring the legal aspects of advertising. |
| Advertising Ethics | Understanding the ethical considerations of advertising. |
