koshys group of institutions offers a two-year mba in advertising management program that provides students with the knowledge and skills required to excel in the field of advertising. the program is designed to equip students with the necessary skills to become successful advertising professionals. the program covers topics such as advertising strategy, media planning, creative development, and consumer behaviour. the eligibility criteria for the program is a bachelor's degree in any discipline with a minimum of 50% marks. the admission process includes an entrance exam followed by a personal interview. the career prospects for mba in advertising management at koshys group of institutions are excellent, with graduates finding employment in advertising agencies, media houses, and marketing departments of various companies.
| Course Name | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| MBA in Advertising | Post Graduate | INR 2.4 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Managerial Economics, Financial Accounting, Business Environment, Business Communication, Quantitative Methods, Computer Applications in Management, Organizational Behaviour | Demand Analysis, Cost Analysis, Financial Statements, Business Regulations, Report Writing, Statistical Analysis, Decision Making, Group Dynamics |
| 2nd Semester | Marketing Management, Human Resource Management, Production & Operations Management, Financial Management, Management Information System, Research Methodology | Product Management, Recruitment & Selection, Quality Control, Capital Budgeting, Database Management, Research Design, Data Analysis |
| 3rd Semester | Strategic Management, International Business, Business Ethics & Corporate Governance, Entrepreneurship Development, Business Law, Project Management | Competitive Strategies, International Trade, Corporate Social Responsibility, Business Plan, Contract Law, Project Planning & Scheduling |
| 4th Semester | Business Analytics, Services Marketing, Supply Chain Management, Business Taxation, Retail Management, Rural Marketing | Data Mining, Service Quality, Logistics & Warehousing, Tax Planning, Retail Strategy, Rural Consumers |
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