koshys group of institutions offers a master of business administration (mba) in communication management specialisation. this specialisation is designed to provide students with the knowledge and skills necessary to become successful communication professionals. the program focuses on the development of communication strategies, the use of communication technologies, and the management of communication projects.
the mba in communication management program provides students with the opportunity to gain a comprehensive understanding of the communication industry. the program covers topics such as public relations, media relations, corporate communication, marketing communication, and digital communication. students will also learn about the legal and ethical aspects of communication, as well as the principles of effective communication.
the program also provides students with the opportunity to develop their communication skills through hands-on experience. students will have the opportunity to participate in internships and other experiential learning opportunities. this will allow them to gain real-world experience and apply their knowledge in a professional setting.
the program also offers a variety of courses that focus on the development of communication strategies and the management of communication projects. these courses include topics such as strategic communication, media relations, digital communication, and public relations.
the mba in communication management program is designed to prepare students for a successful career in the communication industry. the program provides students with the knowledge and skills necessary to become successful communication professionals.
| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | Mode of Study |
| INR 3,00,000 | Full-time |
| Institute Type | Private |
| Semester | MBA in Communication Management Syllabus |
|---|---|
| Semester 1 | Organizational Behaviour, Managerial Economics, Business Communication, Business Law, Financial Accounting, Quantitative Methods, Principles of Marketing, Computer Applications in Management |
| Semester 2 | Human Resource Management, Operations Management, Business Research Methods, Strategic Management, Corporate Finance, Advertising and Public Relations, Media Management, Digital Marketing |
| Semester 3 | Organizational Change and Development, International Business, Media Planning and Buying, Media Writing and Editing, Media Production, Media Ethics, Media Law, Media Economics |
| Semester 4 | Media Audience Analysis, Media Strategies and Planning, Media Campaigns, Media Evaluation, Media Management and Leadership, Media and Society, Media and Technology, Project Work |
| Semester | Important Topics |
|---|---|
| 1st Semester | Introduction to Communication Management, Principles of Management, Business Communication, Business Economics, Organizational Behaviour |
| 2nd Semester | Marketing Management, Financial Management, Human Resource Management, Advertising and Public Relations, Research Methodology |
| 3rd Semester | Media Management, Media Planning and Buying, Digital Media, Media Laws and Ethics, Media Research |
| 4th Semester | Corporate Communication, Crisis Communication, Event Management, Media Writing, Media Production |
