koshys group of institutions offers a master of business administration (mba) in marketing specialisation. this mba programme is designed to provide students with the knowledge and skills to become successful marketing professionals. the programme focuses on the fundamentals of marketing, including consumer behaviour, market research, product development, pricing, promotion, and distribution. it also covers the latest trends in digital marketing, such as social media marketing, search engine optimisation, and content marketing. the programme also provides students with the opportunity to gain practical experience through internships and projects.
the mba in marketing specialisation is offered in two formats: full-time and part-time. the full-time programme is designed for students who wish to pursue a career in marketing and take up a managerial role. the part-time programme is suitable for those who wish to pursue a career in marketing while continuing to work.
the programme is designed to equip students with the skills and knowledge to become successful marketing professionals. it covers topics such as consumer behaviour, market research, product development, pricing, promotion, and distribution. it also covers the latest trends in digital marketing, such as social media marketing, search engine optimisation, and content marketing.
the programme also provides students with the opportunity to gain practical experience through internships and projects. the programme also offers a range of elective courses, such as advertising, public relations, and sales management.
the programme is designed to equip students with the skills and knowledge to become successful marketing professionals. it is suitable for those who wish to pursue a career in marketing and take up a managerial role.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | $10,000 | Online | Private |
1. strategic marketing
2. consumer behavior
3. digital marketing
4. brand management
5. market research
6. advertising and promotion
7. sales management
8. international marketing
9. product management
10. retail management
11. services marketing
12. relationship marketing
13. social media marketing
14. e-commerce
15. business analytics
16. market segmentation
17. pricing strategies
18. market planning
19. market entry strategies
20. competitive analysis
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