koshys group of institutions offers a master of business administration (mba) in product management specialisation. this specialisation focuses on the development, marketing, and management of products and services. it provides students with the knowledge and skills necessary to become successful product managers. the program covers topics such as product strategy, product design, product development, product marketing, and product management. it also provides students with the opportunity to gain hands-on experience through internships and projects.
the mba in product management specialisation is designed to equip students with the skills and knowledge required to become successful product managers. students will learn how to develop and manage products and services, as well as how to market them. they will also gain an understanding of the product life cycle, product pricing, and product positioning. additionally, students will learn how to use data and analytics to make informed decisions about product development and management.
the program also provides students with the opportunity to gain hands-on experience through internships and projects. this allows students to apply the knowledge and skills they have learned in the classroom to real-world situations. additionally, students will have the opportunity to network with industry professionals and gain valuable insights into the product management field.
the mba in product management specialisation is a great choice for those looking to pursue a career in product management. it provides students with the knowledge and skills necessary to become successful product managers. additionally, students will gain hands-on experience through internships and projects, as well as the opportunity to network with industry professionals.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 3.5 Lakhs | Full-time | Koshys Group of Institutions |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Marketing Research, Consumer Behaviour, Product Planning and Development, Brand Management, Pricing Strategies, Distribution and Logistics, Promotion and Advertising, Digital Marketing, International Marketing |
| 2nd Semester | Financial Management | Financial Analysis and Planning, Working Capital Management, Capital Budgeting, Cost of Capital, Risk and Return, Security Analysis and Portfolio Management, International Financial Management, Mergers and Acquisitions |
| 3rd Semester | Product Management | Product Life Cycle, Product Design and Development, Product Positioning, Product Pricing, Product Promotion, Product Distribution, Product Quality, Product Support, Product Innovation, Product Line Management |
| 4th Semester | Strategic Management | Strategic Analysis, Strategic Planning, Strategic Implementation, Strategic Control, Corporate Governance, Business Ethics, International Strategy, Mergers and Acquisitions |
• introduction to product management
• product strategy and planning
• product design and development
• product marketing
• product life cycle management
• product pricing and distribution
• product quality management
• product launch and promotion
• product portfolio management
• product risk management
• product innovation and technology
• product management tools and techniques
• product management in the digital age
• product management in the global marketplace
