the koshys institute of management studies kims is a leading institute of management studies located in bangalore india it offers a two-year full-time mba program in marketing specialisation the program is divided into four semesters each focusing on a different aspect of marketing the, the koshys institute of management studies kims is a premier institute for management studies located in bangalore india it offers a two-year full-time mba program in marketing specialisation the program is divided into four semesters each focusing on a different aspect of marketing, the koshys institute of management studies kims is a premier institute of management studies in bangalore india offering a two-year full time mba program in marketing specialisation the program is divided into four semesters each focusing on a different aspect of marketing such as retail hospitality and healthcare
| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Full Time |
| Institute Type | Private |
1. Strategic Marketing
2. Consumer Behavior
3. Market Research
4. Brand Management
5. Digital Marketing
6. Advertising and Promotion
7. Sales Management
8. International Marketing
9. Retail Management
10. Services Marketing
11. Product Management
12. Pricing Strategies
13. Social Media Marketing
14. Market Segmentation
15. Relationship Marketing
16. Business-to-Business Marketing
17. Market Analysis and Forecasting
18. Market Planning and Execution
19. Customer Relationship Management
20. Business Analytics
| Semester | Important Topics |
|---|---|
| 1st Semester | Marketing Management, Financial Accounting, Business Economics, Business Communication, Business Law, Computer Applications in Business |
| 2nd Semester | Organizational Behavior, Quantitative Techniques, Managerial Economics, Management Accounting, Business Environment, Human Resource Management |
| 3rd Semester | Marketing Research, Consumer Behavior, Sales Management, Advertising Management, International Marketing, Retail Management |
| 4th Semester | Services Marketing, Brand Management, Strategic Management, E-Commerce, Rural Marketing, Project Management |
