krupanidhi school of management (ksm) is a premier business school located in bangalore, india. established in 1991, ksm offers a two-year full-time mba program in advertising specialisation. the program is designed to provide students with a comprehensive understanding of the advertising industry and the skills required to succeed in the field.
ksm’s mba in advertising specialisation is designed to provide students with the knowledge and skills required to excel in the field of advertising. the program covers topics such as advertising strategy, creative development, media planning, and research. students also gain an understanding of the legal and ethical aspects of advertising. the program also provides students with the opportunity to gain hands-on experience through internships and projects.
ksm’s mba in advertising specialisation also offers a range of elective courses. these courses provide students with the opportunity to explore topics such as digital marketing, brand management, and consumer behaviour. the program also offers courses in advertising law, public relations, and marketing research.
ksm’s mba in advertising specialisation is designed to equip students with the skills and knowledge required to succeed in the advertising industry. the program provides students with the opportunity to gain a comprehensive understanding of the industry and develop the skills required to excel in the field.
Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
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2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
Semester/Year | Syllabus |
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1st Semester | Principles of Management, Business Communication, Business Economics, Financial Accounting, Business Mathematics, Business Law, Computer Applications in Business, Organizational Behaviour, Marketing Management |
2nd Semester | Human Resource Management, Production & Operations Management, Research Methodology, Management Information System, Advertising & Sales Promotion, Consumer Behaviour, Brand Management, Retail Management, Services Marketing |
3rd Semester | Strategic Management, International Business, Media Planning & Buying, Digital Marketing, Advertising & Public Relations, Media Laws & Ethics, Media Research, Media Management, Media Economics |
4th Semester | Project Work, Entrepreneurship Development, Advertising & Creative Strategy, Integrated Marketing Communication, Media Planning & Buying, Media Research, Media Management, Media Economics |
Semester 1 | Semester 2 | Semester 3 | Semester 4 |
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Marketing Management | Advertising Management | Consumer Behaviour | Advertising Research |
Organizational Behaviour | Integrated Marketing Communication | Media Planning & Buying | Creative Strategy & Execution |
Accounting & Finance | Brand Management | Marketing Research | Digital & Social Media Marketing |
Business Communication | Advertising Law & Ethics | Sales & Distribution Management | Advertising & Public Relations |