ks group of institutions is a renowned educational institution that offers a wide range of mba specialisations in hr finance marketing international business operations management information technology retail management and entrepreneurship all these specialisations are designed to provide students with the necessary knowledge and skills to excel in their respective fields, ks group of institutions is a renowned educational institution that offers a wide range of mba specialisations namely human resource management finance marketing international business operations management information technology retail management and entrepreneurship all these specialisations are designed to provide students with the necessary knowledge and skills to excel in, the ks group of institutions is a renowned educational institution that offers a wide range of mba specialisations namely human resource management finance marketing international business operations management information technology retail management and entrepreneurship all these specialisations are designed to provide students with the necessary knowledge and skills to excel
| Course Duration | Course Level | Course Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | Rs. 2,00,000 | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Marketing Research, Consumer Behaviour, Product Management, Pricing, Distribution, Promotion, Services Marketing |
| 2nd Semester | Advertising Management | Advertising Principles, Advertising Planning and Strategy, Media Planning and Buying, Creative Strategy, Copywriting, Production, Evaluation and Control |
| 3rd Semester | Integrated Marketing Communications | IMC Planning, IMC Tools, Digital Marketing, Public Relations, Sales Promotion, Direct Marketing, Event Management |
| 4th Semester | Advertising Research | Research Design, Data Collection, Data Analysis, Interpretation and Report Writing |
Topic
