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K.S Group Of Institutions MBA in Marketing Management Highlights
| Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type |
|-----------------|--------------|-------------|---------------|----------------|
| 2 Years | Postgraduate | INR 1.5 Lakhs | Online/Offline | Private |
| Semester | MBA in Marketing Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Managerial Economics, Financial Accounting, Business Mathematics & Statistics, Business Environment, Computer Applications in Business, Marketing Management |
| 2nd Semester | Organizational Behavior, Human Resource Management, Production & Operations Management, Research Methodology, Cost & Management Accounting, Business Law, International Business, Advertising & Sales Promotion |
| 3rd Semester | Strategic Management, Consumer Behavior, Retail Management, Services Marketing, Industrial Marketing, International Marketing, Rural Marketing, Marketing of Financial Services |
| 4th Semester | Marketing Research, Brand Management, E-Commerce, Supply Chain Management, Integrated Marketing Communications, Sales Management, Project Work |
• Strategic Marketing
• Consumer Behaviour
• Digital Marketing
• Brand Management
• Market Research
• Advertising and Promotion
• Sales Management
• International Marketing
• Retail Management
• Services Marketing
• Product Management
• Relationship Marketing
• Business to Business Marketing
• Social Media Marketing
• E-Commerce Marketing
• Market Segmentation
• Pricing Strategies
