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| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Full Time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Market Segmentation, Product Planning and Development, Branding and Packaging, Pricing Strategies, Distribution and Promotion |
| 2nd Semester | Product Management | Product Life Cycle, Product Design and Development, Product Positioning, Product Mix, Product Line and Brand Management, Product Costing and Pricing, Product Promotion and Distribution |
| 3rd Semester | Product Management and Strategy | Product Strategy, Product Portfolio Management, Product Innovation and Development, Product Quality Management, Product Launch and Evaluation, Product Cost Analysis, Product Risk Management |
| 4th Semester | Product Management and Leadership | Product Leadership, Product Management Processes, Product Planning and Forecasting, Product Cost Reduction, Product Sourcing and Supply Chain Management, Product Performance Measurement and Evaluation |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Product Design & Development | Product Pricing & Promotion | Product Life Cycle Management |
| Consumer Behaviour | Product Quality & Reliability | Product Distribution & Logistics | Product Strategy & Planning |
| Product Management & Innovation | Product Branding & Positioning | Product Risk & Compliance | Product Portfolio Management |
