the lorven group of colleges offers a master of business administration mba programme in fashion and luxury brand management specialisation the programme provides students with the knowledge and skills necessary to become successful fashion and luxury brand managers students also gain hands-on experience through internships and projects, the master of business administration offers a mba in fashion and luxury brand management specialisation the programme focuses on the development of strategic marketing and management skills as well as the understanding of the fashion and luxury industry students will also learn about the latest trends in the fashion and luxury industry and how to use them to, lorven group of colleges offers a master of business administration mba in fashion and luxury brand management specialisation the programme focuses on the development of strategic marketing and management skills as well as the understanding of the fashion and luxury industry students will also learn about the latest trends in the fashion and luxury industry and, the lorven group of colleges offers a master of business administration mba in fashion and luxury brand management specialisation the programme focuses on the development of strategic marketing and management skills as well as the understanding of the fashion and luxury industry furthermore students will learn about the latest trends in the fashion and luxury industry
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 4,00,000 | Full Time | Private |
| Course | Description |
|---|---|
| Introduction to Fashion and Luxury Brand Management | Overview of the fashion and luxury brand industry, its history, and the key players in the market. |
| Marketing Strategies for Fashion and Luxury Brands | Exploration of the various marketing strategies used by fashion and luxury brands to reach their target audience. |
| Consumer Behavior and Insights | Analysis of consumer behavior and insights to understand the needs and wants of the target audience. |
| Brand Management and Positioning | Strategies for developing and managing a fashion and luxury brand, as well as positioning it in the market. |
| Retail Management and Merchandising | Overview of the retail industry, its trends, and the strategies used to manage and merchandise fashion and luxury brands. |
| Product Development and Design | Exploration of the product development and design process, from concept to production. |
| Sustainability and Social Responsibility | Overview of the importance of sustainability and social responsibility in the fashion and luxury brand industry. |
| Digital Marketing and Social Media | Strategies for leveraging digital marketing and social media to reach the target audience. |
| Business Planning and Management | Overview of the business planning and management process, from strategy to execution. |
1 introduction to fashion and luxury brand management 2 brand identity and positioning 3 brand communication and promotion 4 consumer behaviour in fashion and luxury brands 5 fashion and luxury brand management strategies 6 retail management and merchandising 7 digital marketing and social media 8 international fashion and luxury brand management
