the program is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behaviour market research product development marketing promotion and distribution the curriculum also covers topics such as digital marketing international marketing and strategic marketing the program is designed to prepare students for a career in the marketing, the program is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behaviour market research product development marketing promotion and distribution the curriculum also covers topics such as international marketing and strategic marketing the program is flexible and can be completed in two years students can choose to take courses online, the lorven group of colleges offers a masters in business administration specialisation in marketing which is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behaviour market research product development price promotion and distribution the curriculum also covers topics such as digital marketing international marketing and strategic marketing, the program is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behaviour market research product development pricing promotion and distribution the curriculum also covers topics such as digital marketing international marketing and strategic marketing the program is designed to be flexible and can be completed in two years students can, the program is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behaviour market research product development pricing promotion and distribution the curriculum also covers topics such as digital marketing international marketing and strategic marketing the program is flexible and can be completed in two years students can choose to take, the lorven group of colleges offers a master of business administration mba in marketing specialisation which is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behavior market research product development pricing promotion and distribution the curriculum also covers topics such as digital marketing international marketing and strategic marketing, the lorven group of colleges offers a master of business administration mba in marketing specialisation which is designed to provide students with a comprehensive understanding of the principles and practices of marketing including consumer behaviour market research product development pricing promotion and distribution the curriculum also covers topics such as digital marketing international marketing and strategic marketing
| Course Duration | Course Level | Course Tuition Fees (Rs) | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | 2,00,000 | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Organizational Behaviour | Leadership, Motivation, Group Dynamics, Conflict Management, Organizational Culture, Change Management |
| 2nd Semester | Managerial Economics | Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, International Trade and Finance |
| 3rd Semester | Financial Management | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy, Mergers and Acquisitions |
| 4th Semester | Marketing Management | Product Management, Pricing Strategies, Distribution Channels, Promotion Strategies, Consumer Behaviour |
| 5th Semester | Operations Management | Process Design, Capacity Planning, Inventory Management, Quality Management, Supply Chain Management |
| 6th Semester | Strategic Management | Strategy Formulation, Strategic Analysis, Strategic Implementation, Corporate Governance |
| Topic | Description |
|---|---|
| Marketing Strategy | Developing and implementing effective marketing strategies |
| Marketing Research | Gathering and analyzing data to inform marketing decisions |
| Consumer Behavior | Understanding consumer motivations and decision-making processes |
| Product Management | Developing and managing products to meet customer needs |
| Digital Marketing | Using digital channels to reach and engage customers |
| Branding | Creating and managing a brand identity |
| Advertising | Developing and executing advertising campaigns |
| Sales Management | Managing sales teams and processes |
| Marketing Analytics | Using data to measure and optimize marketing performance |
