the mba in digital marketing from mba-esg india is designed to provide students with the skills and knowledge to excel in the digital marketing industry the program is of two years duration and is offered at a fee of inr 450000 it provides students with a comprehensive understanding of the digital marketing landscape including, the mba in digital marketing at mba-esg india is designed to equip students with the skills and knowledge to excel in the digital marketing industry the program is of two years duration and is offered at a fee of inr 450000 it provides students with a comprehensive understanding of the digital marketing landscape including
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2,50,000 | Online | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Organizational Behaviour Managerial Economics Accounting and Finance Quantitative Methods Marketing Management Operations Management Legal Aspects of Business | Organizational Behaviour: Leadership, Group Dynamics, Conflict Management, Motivation, Communication Managerial Economics: Micro and Macro Economics, Demand Analysis, Cost Analysis, Market Structures Accounting and Finance: Financial Accounting, Cost Accounting, Financial Management, Working Capital Management Quantitative Methods: Linear Programming, Probability, Statistics, Simulation Marketing Management: Consumer Behaviour, Product Management, Pricing Strategies, Distribution Channels Operations Management: Supply Chain Management, Quality Management, Project Management, Process Improvement Legal Aspects of Business: Contract Law, Corporate Law, Intellectual Property Law, Taxation Law |
| 2nd Semester | Strategic Management Human Resource Management Information Technology Management International Business Business Research Methods Business Ethics and Corporate Governance Entrepreneurship | Strategic Management: Strategic Analysis, Strategic Planning, Strategic Implementation, Strategic Control Human Resource Management: Recruitment and Selection, Performance Management, Training and Development, Compensation and Benefits Information Technology Management: Database Management, Networking, Systems Analysis and Design, E-Commerce International Business: International Trade, Foreign Exchange, International Marketing, International Finance Business Research Methods: Research Design, Data Collection, Data Analysis, Report Writing Business Ethics and Corporate Governance: Corporate Social Responsibility, Corporate Governance, Corporate Ethics, Business Sustainability Entrepreneurship: Entrepreneurial Process, Business Plan Development, Financing, Risk Management |
| Semester/Year | Important Topics |
|---|---|
| Year 1 | Digital Marketing Fundamentals, Digital Advertising, Social Media Marketing, Content Marketing, Search Engine Optimization, Web Analytics, Email Marketing, Mobile Marketing |
| Year 2 | Data-Driven Marketing, Digital Strategy, Digital Media Planning, Digital Creative Strategy, Digital Branding, Digital Media Buying, Digital Media Management |
| Year 3 | Digital Transformation, Digital Leadership, Digital Innovation, Digital Business Models, Digital Ethics, Digital Law, Digital Security |
