mqi college of management offers a two-year mba in advertising program to equip students with the knowledge and skills required to excel in the field of advertising. this program is designed to provide students with an in-depth understanding of the principles and practices of advertising, including topics such as consumer behaviour, brand management, media planning, and digital marketing. the program also focuses on developing the creative and analytical skills of students to help them become successful professionals in the advertising industry. the eligibility criteria for admission to the mba in advertising program at mqi college of management include a bachelor's degree in any discipline with a minimum of 50% marks. the admission process includes an entrance exam, followed by a personal interview. upon successful completion of the program, students can look forward to a wide range of career opportunities in the advertising industry, such as advertising manager, media planner, brand manager, and digital marketing specialist.
| Course Duration | Fees | Mode of Study | Course Level | Institute Type |
|---|---|---|---|---|
| 2 Years | Rs. 1,50,000 | Full Time | Post Graduate | Private |
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Principles of Advertising, Media Planning & Buying, Creative Strategy & Execution, Digital Advertising, Brand Management, Market Research & Analysis, Advertising Law & Ethics |
| 2nd Semester | Advertising & Public Relations, Advertising Campaigns, International Advertising, Advertising & Society, Advertising & Consumer Behavior, Advertising & Promotion Management |
| 3rd Semester | Advertising & Sales Promotion, Advertising & Media Management, Advertising & Social Media, Advertising & Digital Media, Advertising & Copywriting, Advertising & Media Planning |
| 4th Semester | Advertising & Brand Management, Advertising & Media Buying, Advertising & Creative Strategy, Advertising & Market Research, Advertising & Creative Execution, Advertising & Public Relations |
1. strategic management
2. financial management
3. human resource management
4. marketing management
5. operations management
6. project management
7. business analytics
8. business law
9. business ethics
10. corporate social responsibility
