mqi college of management offers an mba in marketing program that provides students with the knowledge and skills to become successful marketing professionals. the program focuses on developing a comprehensive understanding of the principles of marketing, including consumer behavior, market research, product development, and marketing strategy. students learn how to analyze customer needs and develop effective marketing plans to meet those needs. they also gain an understanding of the legal and ethical considerations of marketing, as well as the use of technology in marketing. the program also provides students with the opportunity to gain practical experience through internships and other hands-on activities. upon completion of the program, students will be prepared to pursue a career in marketing, either in the corporate world or as an independent consultant.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.2 Lakhs | Full-time | Private |
| Semester | MBA in Marketing Syllabus |
|---|---|
| Semester 1 | Marketing Management, Consumer Behavior, Business Research Methods, Business Communication, Financial Accounting, Managerial Economics, Business Law, Business Statistics |
| Semester 2 | Marketing Research, Brand Management, Advertising Management, Sales Management, International Marketing, Services Marketing, Retail Management, Digital Marketing |
| Semester 3 | Marketing Strategy, Strategic Brand Management, Integrated Marketing Communications, Business to Business Marketing, Social Media Marketing, Consumer Insights, Market Segmentation, Pricing Strategy |
| Semester 4 | Marketing Analytics, Business Ethics, Entrepreneurship, Business Simulation, Project Management, Business Negotiation, Leadership and Change Management, Business Capstone |
1. principles of marketing
2. consumer behavior
3. digital marketing
4. strategic marketing
5. international marketing
6. brand management
7. market research
8. advertising and promotion
9. sales management
10. retail management
11. services marketing
12. social media marketing
13. relationship marketing
14. business-to-business marketing
15. pricing strategies
16. market segmentation
17. product management
