the m.s ramaiah institute of management offers a two-year full-time mba in advertising and management. the program has a total intake of 60 students and the fee for the entire program is rs. 8.5 lakhs. the program covers important topics such as advertising, brand management, media planning, digital marketing, consumer behaviour, and market research. the institute accepts cat, xat, mat, cmat, atma, gmat, and nmat scores for admission. the program also includes a summer internship and a project work in the second year.
Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
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2 Years | Post Graduate | INR 4.5 Lakhs | Full Time | Private |
Semester | Subjects/Topics |
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Semester 1 |
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Semester 2 |
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Semester | Important Topics |
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1st Semester | Advertising Principles, Advertising Research, Media Planning and Buying, Creative Strategy and Execution |
2nd Semester | Advertising Law and Ethics, Digital Advertising, Brand Management, Advertising Campaigns |
3rd Semester | Advertising Account Management, Integrated Marketing Communications, International Advertising, Advertising Measurement and Evaluation |
4th Semester | Advertising Strategy and Planning, Consumer Behavior, Copywriting, Advertising Production |