m.s ramaiah institute of management (msrim) is one of the leading business schools in india, offering a wide range of mba specialisations. one of the most popular specialisations is the mba in fashion and luxury brand management. this course is designed to equip students with the knowledge and skills required to manage fashion and luxury brands in the global market.
the course provides a comprehensive understanding of the fashion and luxury industry, including the latest trends, marketing strategies, and consumer behaviour. it also covers topics such as product design, branding, and retail management. students are also trained in the use of digital marketing tools and techniques to promote fashion and luxury brands.
the course also provides students with the opportunity to gain hands-on experience through internships and projects. this helps them to develop the skills and knowledge required to become successful fashion and luxury brand managers.
the faculty at msrim is highly experienced and knowledgeable, and the institute has a strong network of industry partners, which helps students to gain valuable industry insights. the institute also provides a range of career services to help students find the right job after graduation.
overall, the mba in fashion and luxury brand management from msrim is an ideal choice for those looking to pursue a career in the fashion and luxury industry. it provides a comprehensive understanding of the industry and the necessary skills to become successful brand managers.
| Course Duration | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | ₹ 8.5 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Fashion Design & Merchandising | Fashion Design, Textiles, Apparel Merchandising, Retail Management, Visual Merchandising, Fashion Forecasting, Fashion Marketing, Brand Management, Luxury Brand Management, Fashion Communication, etc. |
| 2nd Semester | Fashion & Luxury Brand Management | Consumer Behaviour, Brand Management, Luxury Brand Management, Brand Equity, Brand Positioning, Brand Communication, Brand Strategy, Brand Valuation, Brand Extension, Brand Architecture, Brand Licensing, etc. |
| 3rd Semester | Fashion & Luxury Retail Management | Retail Management, Retail Strategy, Retail Operations, Retail Buying & Merchandising, Retail Store Design & Layout, Retail Technology & Innovation, Retail Supply Chain Management, Retail Analytics, etc. |
| 4th Semester | Fashion & Luxury Brand Marketing | Marketing Strategy, Digital Marketing, Social Media Marketing, Advertising & Promotion, Market Research, Consumer Insights, Brand Management, Luxury Brand Management, Brand Equity, Brand Positioning, Brand Communication, Brand Strategy, etc. |
topic | description
1. brand management | understanding the importance of brand management and how it affects the success of a fashion and luxury brand.
2. fashion marketing | learning the fundamentals of fashion marketing and how to create effective marketing campaigns.
3. luxury brand management | understanding the principles of luxury brand management and how to create and maintain a successful luxury brand.
4. consumer behavior | analyzing consumer behavior and understanding how to target the right audience.
5. digital marketing | learning the basics of digital marketing and how to use it to promote fashion and luxury brands.
6. visual merchandising | understanding the principles of visual merchandising and how to create attractive displays.
7. supply chain management | learning the fundamentals of supply chain management and how to optimize the supply chain for fashion and luxury brands.
8. business strategy | understanding the importance of business strategy and how to develop a successful strategy for fashion and luxury brands.
9. retail management | learning the fundamentals of retail management and how to create a successful retail environment.
10. sustainability | understanding the importance of sustainability and how to create a sustainable fashion and luxury brand.
