oxbridge group of institutions offers a master of business administration (mba) in marketing specialisation. this course is designed to equip students with the knowledge and skills necessary to become successful marketing professionals. the course focuses on the development of marketing strategies, the application of marketing principles, and the use of marketing tools. it also covers topics such as consumer behaviour, market research, advertising, and public relations.
the mba in marketing specialisation is a two-year full-time programme. it is divided into four semesters, with each semester focusing on a different aspect of marketing. the first semester covers the fundamentals of marketing, including consumer behaviour, market research, and advertising. the second semester focuses on the application of marketing principles, such as pricing, promotion, and distribution. the third semester covers the use of marketing tools, such as digital marketing, social media, and search engine optimization. the fourth semester focuses on the development of marketing strategies, such as segmentation, targeting, and positioning.
the programme also includes a range of elective courses, such as international marketing, brand management, and e-commerce. students also have the opportunity to take part in internships and projects to gain practical experience.
the mba in marketing specialisation is ideal for those who are looking to pursue a career in marketing. it provides students with the knowledge and skills necessary to become successful marketing professionals.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA | 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
| Semester | Course | Package |
|---|---|---|
| 1st Semester | Organizational Behaviour, Human Resource Management, Business Communication, Managerial Economics, Quantitative Techniques, Financial Accounting, Business Law, Computer Applications | Rs. 1,00,000 |
| 2nd Semester | Marketing Management, Human Resource Development, Financial Management, Operations Management, Research Methodology, Strategic Management, International Business, Project Management | Rs. 1,00,000 |
| 3rd Semester | Organizational Change and Development, Compensation Management, Industrial Relations, Labour Laws, Performance Management, Training and Development, Entrepreneurship, Business Ethics | Rs. 1,00,000 |
| 4th Semester | Organizational Design and Development, Knowledge Management, International Human Resource Management, Recruitment and Selection, Conflict Management, Leadership, Organizational Culture, Business Analytics | Rs. 1,00,000 |
oxbridge group of institutions mba in marketing specialisation important topics based on syllabus
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