Reva University offers a two-year full-time MBA in Advertising program that provides students with a comprehensive understanding of the advertising industry. The program is designed to equip students with the necessary skills and knowledge to become successful advertising professionals. The program has a seat intake of 60 students and the fee for the program is Rs. 3.5 lakhs. The entrance exam accepted for admission is CAT/MAT/XAT/CMAT/GMAT. The program covers important topics such as consumer behaviour, media planning, digital marketing, advertising research, and creative strategy. It also provides students with hands-on experience through internships and industry visits.
| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Full-time |
| Institute Type | Private University |
| Course | Description |
|---|---|
| Advertising Principles | Introduction to the principles of advertising, including the history, theories, and strategies of advertising. |
| Advertising Research | Exploration of the research methods used in advertising, including qualitative and quantitative research. |
| Advertising Media Planning | Overview of the media planning process, including media selection, budgeting, and evaluation. |
| Advertising Creative | Study of the creative process in advertising, including copywriting, design, and production. |
| Advertising Law and Ethics | Examination of the legal and ethical considerations of advertising, including truth in advertising and consumer protection. |
| Advertising Campaigns | Analysis of the components of an advertising campaign, including objectives, strategies, and tactics. |
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