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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 2.5 Lakhs | Full-Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Principles of Management, Business Communication, Managerial Economics, Financial Accounting, Business Mathematics, Computer Applications, Organizational Behaviour, Business Environment, Marketing Management | Introduction to Management, Communication Process, Demand Analysis, Cost Concepts, Ratio Analysis, Linear Programming, Leadership, Social Responsibility, Product Life Cycle, Promotion Mix |
| 2nd Semester | Human Resource Management, Production & Operations Management, Research Methodology, Advertising Management, Consumer Behaviour, Sales Management, Services Marketing, Retail Management, International Marketing | Recruitment & Selection, Quality Control, Research Design, Advertising Planning, Perception & Learning, Channel Management, Service Quality, Store Layout, Global Marketing |
| 3rd Semester | Strategic Management, Media Planning & Buying, Brand Management, Advertising Research, Digital Marketing, Advertising Copywriting, Event Management, Public Relations, Advertising Law | Business Strategies, Media Objectives, Brand Equity, Survey Design, Search Engine Optimization, Copywriting Techniques, Event Planning, PR Strategies, Legal Aspects |
| 4th Semester | Advertising Agency Management, Media Management, Advertising Campaign Planning, Creative Strategy, Advertising Design, Integrated Marketing Communications, Media Economics, Media Ethics | Agency Structure, Media Planning, Campaign Development, Creative Process, Visual Design, IMC Strategies, Media Economics, Media Ethics |
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