the ramaiah institute of management studies rims is a premier business school in bangalore india which offers a wide range of management courses including a master of business administration mba in fashion and luxury brand management this program is designed to provide students with the knowledge and skills required to succeed in, the ramaiah institute of management studies rims is a premier business school in bangalore india and offers a wide range of management courses including a master of business administration mba in fashion and luxury brand management this program is designed to provide students with the knowledge and skills necessary to succeed in the
| Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 3.5 Lakhs | Full Time | Private |
| Semester | MBA in Fashion and Luxury Brand Management Syllabus |
|---|---|
| Semester 1 | Introduction to Fashion and Luxury Brand Management, Business Communication, Managerial Economics, Financial Accounting, Quantitative Methods, Business Environment, Marketing Management, Human Resource Management |
| Semester 2 | Retail Management, Consumer Behaviour, Brand Management, Luxury Brand Management, Fashion Merchandising, International Business, Business Law, Business Ethics, Operations Management |
| Semester 3 | Fashion Forecasting, Visual Merchandising, Fashion Show Production, Fashion Photography, Fashion Journalism, Fashion Design, Fashion Buying, Fashion Sourcing, Fashion Marketing |
| Semester 4 | Fashion Entrepreneurship, Luxury Brand Management, Luxury Retail Management, Luxury Brand Communication, Luxury Brand Strategy, Luxury Brand Marketing, Luxury Brand Distribution, Luxury Brand Sourcing, Luxury Brand Promotion |
Topic | Description 1. Brand Management | Understanding the fundamentals of brand management, including brand identity, brand positioning, and brand strategy. 2. Consumer Behavior | Analyzing consumer behavior and the impact of fashion and luxury brands on consumer decision-making. 3. Digital Marketing | Exploring digital marketing strategies and tactics for fashion and luxury brands. 4. Visual Merchandising | Learning the principles of visual merchandising and how to create effective displays. 5. Supply Chain Management | Examining the supply chain of fashion and luxury brands and how to optimize it. 6. Business Analytics | Understanding the use of data and analytics to inform business decisions. 7. Sustainability | Investigating the role of sustainability in fashion and luxury brands. 8. International Business | Examining the global fashion and luxury market and the challenges of operating in different countries. 9. Entrepreneurship | Exploring the opportunities and challenges of launching a fashion or luxury brand. 10. Retail Management | Investigating the principles of retail management and how to manage a successful retail operation.
