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| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 5.5 Lakhs |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Organizational Behaviour, Managerial Economics, Accounting for Managers, Quantitative Methods, Marketing Management, Business Communication, Computer Applications in Management | Organizational Behaviour: Nature and Scope, Managerial Economics: Theory and Applications, Accounting for Managers: Financial Statements, Quantitative Methods: Linear Programming, Marketing Management: Product and Pricing Decisions, Business Communication: Written and Oral Communication, Computer Applications in Management: Basics of Computers |
| 2nd Semester | Business Law, Human Resource Management, Operations Research, Research Methodology, International Marketing, Services Marketing, Strategic Management | Business Law: Contract Law, Human Resource Management: Recruitment and Selection, Operations Research: Queuing Theory, Research Methodology: Research Design, International Marketing: International Market Entry Strategies, Services Marketing: Service Quality, Strategic Management: Strategic Analysis |
| 3rd Semester | Consumer Behaviour, Advertising Management, Retail Management, Supply Chain Management, Project Management, Rural Marketing, Sales Management | Consumer Behaviour: Factors Influencing Consumer Behaviour, Advertising Management: Media Planning, Retail Management: Store Layout, Supply Chain Management: Logistics Management, Project Management: Project Planning, Rural Marketing: Rural Distribution, Sales Management: Sales Force Management |
| 4th Semester | Brand Management, Digital Marketing, Business Analytics, Entrepreneurship, Social Media Marketing, Business Ethics, International Business | Brand Management: Brand Positioning, Digital Marketing: Online Advertising, Business Analytics: Data Mining, Entrepreneurship: Business Plan Development, Social Media Marketing: Social Media Strategies, Business Ethics: Corporate Social Responsibility, International Business: International Trade |
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