the rjs institute of management studies offers an mba in advertising, a two-year program designed to equip students with the skills and knowledge needed to excel in the advertising industry. the program focuses on the fundamentals of advertising, such as consumer behavior, media planning, and creative strategy. it also covers topics such as digital marketing, brand management, and market research.
the faculty at rjs institute of management studies consists of experienced professionals from the advertising industry, who bring their expertise to the classroom. they provide students with the latest industry insights and help them develop the skills needed to succeed in the field.
the selection process for the mba in advertising program is highly competitive. candidates must have a bachelor's degree in any discipline and must pass an entrance exam. the exam tests the candidate's knowledge of advertising and marketing, as well as their analytical and problem-solving skills.
the mba in advertising program at rjs institute of management studies is an ideal choice for those looking to pursue a career in the advertising industry. with its comprehensive syllabus and experienced faculty, it provides students with the skills and knowledge needed to succeed in the field.
| Course Duration | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Advertising Management | Advertising Principles, Advertising Research, Media Planning, Creative Strategy, Brand Management, Digital Advertising, Advertising Law and Ethics |
| 2nd Semester | Marketing Management | Marketing Principles, Consumer Behavior, Market Research, Product Management, Pricing Strategies, Distribution Management, International Marketing |
| 3rd Semester | Advertising and Public Relations | Public Relations Principles, Media Relations, Corporate Communications, Crisis Management, Event Management, Social Media Marketing |
| 4th Semester | Advertising and Branding | Brand Identity, Brand Positioning, Brand Equity, Brand Communication, Brand Activation, Brand Evaluation |
| Semester | Important Topics |
|---|---|
| 1st Semester | Introduction to Advertising, Consumer Behaviour, Brand Management, Media Planning and Buying, Digital Advertising |
| 2nd Semester | Advertising Research, Creative Strategy and Execution, Integrated Marketing Communication, Advertising Law and Ethics |
| 3rd Semester | Advertising Account Management, International Advertising, Advertising Campaign Planning and Evaluation, Advertising and Public Relations |
| 4th Semester | Advertising Agency Management, Advertising Sales Promotion, Media Management, Advertising and Society |
