rjs institute of management studies offers a two-year mba in fashion and luxury brand management course. this course is designed to provide students with the knowledge and skills needed to become successful fashion and luxury brand managers. the course covers topics such as fashion marketing, brand management, merchandising, retailing, and consumer behavior. it also provides students with the opportunity to gain hands-on experience through internships and field trips. the course also includes lectures and workshops from industry professionals, giving students the opportunity to learn from the best. with this course, students will gain the skills and knowledge needed to become successful fashion and luxury brand managers.
the course also provides students with the opportunity to gain an international perspective on fashion and luxury brand management. through international exchange programs, students can gain insight into the fashion and luxury industry in different countries. this will help them understand the different trends and strategies used in different markets. additionally, students will have the opportunity to network with industry professionals from around the world. this will give them the chance to build relationships and gain valuable industry contacts. with this course, students will be well-prepared to take on the challenges of the fashion and luxury industry.
Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
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2 Years | MBA | INR 2.5 Lakhs | Full Time | Private |
Semester/Year | Syllabus |
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1st Semester | Introduction to Fashion and Luxury Brand Management, Consumer Behaviour, Brand Management, Retail Management, Visual Merchandising, Business Communication, Business Law, Financial Accounting, Business Mathematics, Computer Applications |
2nd Semester | Marketing Management, Human Resource Management, Operations Management, Business Research Methods, International Business, Business Economics, Business Ethics, Strategic Management, Fashion and Luxury Brand Management |
3rd Semester | Fashion and Luxury Brand Management, Luxury Brand Management, Fashion Merchandising, Fashion Marketing, Fashion Design, Fashion Buying, Fashion Forecasting, Fashion Photography, Fashion Styling, Fashion Journalism, Fashion PR |
4th Semester | Project Work, Entrepreneurship, Digital Marketing, Social Media Marketing, E-Commerce, Supply Chain Management, International Business, Business Analytics, Business Strategy, Business Negotiations, Business Ethics |
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