the mba in marketing management at rjs institute of management studies is a two-year full-time program that provides students with a comprehensive understanding of the principles and practices of marketing. the program focuses on developing the skills and knowledge required to become successful marketing professionals.
the curriculum of the program includes courses such as consumer behavior, marketing research, digital marketing, brand management, and sales management. it also includes elective courses such as international marketing, services marketing, and retail management.
the selection process for the program is based on the candidate's performance in the entrance exam and personal interview.
the institute provides students with excellent placement opportunities. the institute has a dedicated placement cell that provides students with the necessary guidance and support to secure jobs in top companies.
the fee structure for the program is quite affordable and is based on the student's academic performance.
| Course Duration | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | PG | ₹1.5 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behaviour, Product Management, Pricing, Distribution, Promotion, Services Marketing, International Marketing, Rural Marketing |
| 2nd Semester | Marketing Research | Research Process, Data Collection, Data Analysis, Report Writing, Marketing Research Applications |
| 3rd Semester | Advertising Management | Advertising Planning, Media Planning, Creative Strategy, Copy Writing, Media Buying, Evaluation of Advertising |
| 4th Semester | Sales Management | Sales Planning, Sales Force Management, Sales Promotion, Sales Forecasting, Sales Analysis, Sales Training |
syllabus for rjs institute of management studies mba in marketing specialisation
core courses
1. principles of marketing
2. consumer behaviour
3. marketing research
4. strategic marketing
5. international marketing
6. services marketing
7. digital marketing
8. brand management
9. retail management
elective courses
1. advertising management
2. sales management
3. product management
4. distribution management
5. pricing strategies
6. market segmentation
7. customer relationship management
8. social media marketing
9. business to business marketing
10. entrepreneurial marketing
11. e-commerce
12. business analytics
13. market planning
14. market intelligence
15. market forecasting
16. market mix modelling
