the rjs institute of management studies offers an mba in product management, a two-year program designed to equip students with the skills and knowledge necessary to become successful product managers. the program focuses on the development of product management skills, including product strategy, product design, product marketing, and product development. it also provides students with the opportunity to gain hands-on experience in the field through internships and projects.
the program is designed to provide students with the skills and knowledge to become successful product managers. it covers topics such as product strategy, product design, product marketing, and product development. students will also gain an understanding of the principles of product management, including customer segmentation, pricing, and product life cycle management.
the program also provides students with the opportunity to gain hands-on experience in the field through internships and projects. students will have the opportunity to work with industry professionals and gain valuable experience in product management.
the program also offers a variety of electives, allowing students to tailor their studies to their interests and career goals. students can choose from courses such as product innovation, product development, and product marketing.
the program is designed to prepare students for a successful career in product management. upon completion, students will be equipped with the skills and knowledge necessary to become successful product managers.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Product Management | 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Market Segmentation, Product Planning and Development, Pricing Strategies, Distribution and Promotion |
| 2nd Semester | Product Management | Product Life Cycle, Product Design and Development, Brand Management, Packaging, Product Positioning, Product Mix, Product Line, Product Portfolio Management |
| 3rd Semester | Product Planning and Control | Product Planning Process, Product Costing, Product Forecasting, Inventory Management, Quality Control, Product Standardization and Variety Reduction |
| 4th Semester | Product Promotion and Distribution | Advertising, Sales Promotion, Public Relations, Direct Marketing, Distribution Channels, Retail Management, E-Commerce |
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