rv institute of management (rvim) is a premier business school located in bangalore, india. it is one of the top-ranked business schools in the country and is accredited by the all india council for technical education (aicte). the institute offers a two-year full-time mba program in marketing specialisation.
the mba in marketing program at rvim is designed to provide students with the necessary knowledge and skills to become successful marketing professionals. the program focuses on developing the students’ understanding of the principles and practices of marketing, as well as the ability to apply them in a variety of contexts. the curriculum covers topics such as consumer behaviour, market research, brand management, digital marketing, and sales management.
the program also provides students with the opportunity to gain hands-on experience through internships and projects. students can also take part in various workshops and seminars conducted by industry experts. this helps them to gain a better understanding of the industry and the latest trends in marketing.
the institute also provides students with the opportunity to pursue higher studies in the field of marketing. students can opt for a phd in marketing or pursue an mba in international marketing. the institute also offers a range of other courses such as a post graduate diploma in management (pgdm), a post graduate diploma in business administration (pgdba), and a post graduate diploma in human resource management (pgdhrm).
rvim is committed to providing its students with the best possible education and training to help them become successful marketing professionals. the institute also provides its students with the necessary resources and support to help them achieve their goals.
| Course Duration | Course Level | Course Tuition Fees (in Rs) | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | 4,00,000 | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Managerial Economics | Demand Analysis, Production and Cost Analysis, Market Structures, Pricing Decisions, Government Intervention, International Trade and Finance |
| 1st Semester | Financial Accounting | Accounting Principles, Accounting Cycle, Financial Statements, Cost Accounting, Cash Flow Statement, Ratio Analysis |
| 1st Semester | Quantitative Methods | Linear Programming, Probability, Decision Theory, Queuing Theory, Simulation, Forecasting, Inventory Management |
| 1st Semester | Marketing Management | Marketing Environment, Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution Channels, Promotion and Advertising |
| 2nd Semester | Organizational Behavior | Organizational Structure, Leadership, Motivation, Group Dynamics, Conflict Resolution, Communication |
| 2nd Semester | Management Information Systems | Information Systems, Database Management, Decision Support Systems, ERP, E-Commerce, Business Intelligence |
| 2nd Semester | Business Law | Contracts, Negotiable Instruments, Intellectual Property Rights, Consumer Protection, Company Law, Taxation |
| 2nd Semester | Strategic Management | Strategic Analysis, Strategic Planning, Corporate Governance, Mergers and Acquisitions, International Strategies |
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