the mba in fashion and luxury brand management at sai vidya institute of technology is a two-year postgraduate programme that provides students with a comprehensive understanding of the fashion and luxury industry the programme also provides students with an opportunity to gain hands-on experience through internships and industry visits
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | PG | INR 2.5 Lakhs | Full Time | Private |
| Semester | Course |
|---|---|
| 1st Semester | Introduction to Fashion and Luxury Brand Management, Consumer Behaviour, Brand Management, Retail Management, Business Communication, Financial Accounting, Business Economics, Business Law, Business Mathematics, Computer Applications |
| 2nd Semester | Marketing Management, Human Resource Management, Operations Management, Strategic Management, Research Methodology, International Business, Entrepreneurship, Fashion and Luxury Brand Management, Retail Merchandising, Business Analytics |
| 3rd Semester | Advertising and Sales Promotion, Digital Marketing, Supply Chain Management, Business Ethics, Business Environment, Project Management, Luxury Brand Management, Visual Merchandising, Retail Buying and Merchandising |
| 4th Semester | Retail Management, Business Negotiation, Retail Store Management, Retail Store Design, Retail Store Operations, Retail Store Layout, Retail Store Security, Retail Store Promotion, Retail Store Technology |
Topic | Description 1. Brand Management | Understanding the fundamentals of brand management and how to create, develop, and maintain a successful brand. 2. Luxury Brand Marketing | Learning the strategies and tactics used to market luxury brands and how to create a unique customer experience. 3. Fashion Design | Exploring the creative process of fashion design, from concept to production. 4. Merchandising | Understanding the principles of merchandising and how to create effective product displays. 5. Visual Merchandising | Learning the techniques used to create visually appealing displays and how to use them to increase sales. 6. Retail Management | Examining the principles of retail management and how to create a successful retail business. 7. Consumer Behavior | Analyzing consumer behavior and understanding how to influence consumer decisions. 8. Digital Marketing | Learning the fundamentals of digital marketing and how to use digital channels to reach customers. 9. Business Strategy | Understanding the fundamentals of business strategy and how to create a competitive advantage. 10. Business Analytics | Exploring the use of data to make informed business decisions.
