the program is designed to equip students with the knowledge and skills necessary to become successful product managers the eligibility criteria for the program include a bachelor's degree in any discipline a minimum of two years of work experience and a valid gmat score students will also gain an understanding of the latest trends in
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | 2,50,000 | Full Time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Business Communication | Business Writing, Presentation Skills, Negotiation Skills, Interpersonal Communication, Business Etiquette |
| 1st Semester | Marketing Management | Marketing Environment, Market Segmentation, Product Life Cycle, Brand Management, Pricing Strategies, Distribution Strategies, Advertising and Promotion |
| 1st Semester | Financial Management | Financial Analysis, Financial Planning, Working Capital Management, Capital Budgeting, Cost of Capital, Risk Management |
| 1st Semester | Product Management | Product Development, Product Life Cycle, Product Positioning, Product Pricing, Product Promotion, Product Distribution |
| 2nd Semester | Organizational Behavior | Organizational Structure, Leadership, Motivation, Group Dynamics, Conflict Management, Decision Making |
| 2nd Semester | Operations Management | Operations Strategy, Process Design, Capacity Planning, Quality Management, Supply Chain Management, Project Management |
| 2nd Semester | Business Research Methods | Research Design, Data Collection, Data Analysis, Report Writing, Interpretation of Results |
| 2nd Semester | Product Management | Product Planning, Product Design, Product Testing, Product Launch, Product Evaluation, Product Life Cycle Management |
Topic | Description 1. Product Management Fundamentals | Introduction to product management, product life cycle, product strategy, product roadmap, product launch, product pricing, product positioning, product marketing, product analytics. 2. Business Strategy | Understanding the business environment, competitive analysis, market segmentation, customer segmentation, pricing strategy, competitive positioning, product portfolio management. 3. Product Design | User experience design, user interface design, product usability, product testing, product prototyping, product development process. 4. Product Marketing | Product positioning, product promotion, product launch, product pricing, product distribution, product advertising, product sales. 5. Product Analytics | Data analysis, customer segmentation, customer journey mapping, customer feedback analysis, A/B testing, predictive analytics. 6. Product Management Tools | Project management, product management software, product roadmapping tools, product analytics tools, customer feedback tools. 7. Leadership and Management | Leadership skills, team building, communication, problem solving, decision making, conflict resolution. 8. Entrepreneurship | Business model design, venture capital, business plan development, market research, legal and regulatory issues.
