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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 1.5 Lakhs | Full-time | Private |
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Managerial Economics, Financial Accounting, Business Law, Quantitative Techniques, Computer Applications in Management, Organizational Behavior, Marketing Management |
| 2nd Semester | Human Resource Management, Operations Research, Cost and Management Accounting, Research Methodology, Advertising Management, International Business, Strategic Management, Business Environment, Consumer Behavior |
| 3rd Semester | Advertising Research, Media Planning and Buying, Creative Strategy and Execution, Digital Advertising, Brand Management, Advertising Law and Ethics, Advertising Campaign Planning and Management, Integrated Marketing Communications, Advertising Sales Promotion and Public Relations |
| 4th Semester | Advertising and Society, Advertising and Public Policy, Advertising and Social Media, Advertising and New Media, Advertising and Technology, Advertising and Culture, Advertising and Globalization, Advertising and Innovation |
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