sambhram institute of technology sit offers a master of business administration mba in marketing specialisation which is designed to provide students with the knowledge and skills necessary to become successful marketing professionals the program focuses on the development of marketing strategies market research consumer behaviour and the use of technology in marketing, sambhram institute of technology sit offers a master of business administration mba in marketing specialisation this program is designed to provide students with the knowledge and skills required to become successful marketing professionals the program focuses on the development of marketing strategies market research consumer behaviour and the use of technology in marketing, sambhram institute of technology sit offers a master of business administration mba in marketing specialisation this program is designed to provide students with the knowledge and skills necessary to become successful marketing professionals the program focuses on the development of marketing strategies market research consumer behaviour and the use of technology in marketing, the sit mba in marketing program focuses on the development of marketing strategies market research consumer behaviour and the use of technology in marketing the mba in marketing specialisation also provides students with the opportunity to gain an understanding of the global business environment and the challenges faced by organisations in the marketing arena the electives provide, sambhram institute of technology offers a masters of business administration mba in marketing specialisation which provides students with the knowledge and skills necessary to become successful marketing professionals the program focuses on the development of marketing strategies market research consumer behaviour and the use of technology in marketing the mba in marketing specialisation also, the master of business administration mba in marketing specialisation at sit provides students with the knowledge and skills necessary to become successful marketing professionals the program focuses on the development of marketing strategies market research consumer behaviour and the use of technology in marketing the mba in marketing specialisation also provides students with the opportunity to gain
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Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type
2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private
| Semester | MBA in Marketing Syllabus for Sambhram Institute of Technology |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Financial Accounting, Managerial Economics, Business Law, Business Mathematics, Computer Applications, Marketing Management, Human Resource Management, Production & Operations Management |
| 2nd Semester | Research Methodology, Organizational Behavior, Strategic Management, Consumer Behavior, Advertising & Sales Promotion, International Marketing, Retail Management, Services Marketing, Rural Marketing, E-Commerce, Supply Chain Management |
| 3rd Semester | Business Environment, Business Ethics & Corporate Governance, Business Analytics, Entrepreneurship & Small Business Management, Project Management, Brand Management, Digital Marketing, Sales & Distribution Management, International Business, Business Negotiations |
| 4th Semester | Business Research, Business Forecasting, Business Intelligence, Business Process Reengineering, Business Simulation, Business Valuation, Business Strategy, Business Process Outsourcing, Business Process Automation, Business Process Improvement |
introduction to marketing 2 consumer behavior 3 market research 4 brand management 5 digital marketing 6 advertising and promotion 7 sales management 8 international marketing 9 strategic marketing 10 retail management 11 services marketing 12 social media marketing 13 business to business b2b marketing 14 pricing strategies 15 market segmentation 16 product development 17 relationship marketing, marketing principles 2 consumer behavior 3 market research 4 brand management 5 digital marketing 6 advertising and promotion 7 sales management 8 international marketing 9 strategic marketing 10 retail management 11 services marketing 12 social media marketing 13 business to business b2b marketing 14 pricing strategies 15 market segmentation 16 product development 17 relationship marketing 18, 1 principles of marketing 2 consumer behavior 3 market research 4 brand management 5 digital marketing 6 advertising and promotion 7 sales management 8 international marketing 9 strategic marketing 10 retail management 11 services marketing 12 social media marketing 13 business to business b2b marketing 14 pricing strategies 15 market segmentation 16 product development 17 relationship marketing
