shushruti college of education mba in advertising is a two-year full-time postgraduate program offered by shushruti college of education, a leading educational institution in india. the program is designed to provide students with a comprehensive understanding of the principles and practices of advertising and marketing. the program focuses on the development of skills and knowledge in the areas of advertising, marketing, media planning, public relations, and consumer behavior. the curriculum also includes courses in business management, finance, and communication.
the program is designed to equip students with the necessary skills to become successful advertising professionals. it provides students with a comprehensive understanding of the principles and practices of advertising and marketing. the curriculum includes courses in advertising research, media planning, creative strategy, and consumer behavior. it also provides students with the opportunity to gain hands-on experience through internships and projects.
the program also provides students with the opportunity to specialize in a particular area of advertising. specializations include digital advertising, brand management, and advertising research. students can also choose to pursue a minor in a related field such as marketing, public relations, or communication.
the program also provides students with the opportunity to gain practical experience through internships and projects. the program also offers students the opportunity to network with industry professionals and gain valuable insights into the industry.
upon completion of the program, students are well-prepared to pursue a career in advertising and marketing. they are equipped with the necessary skills and knowledge to become successful advertising professionals.
| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | Mode of Study |
| $20,000 | Online/On-Campus |
| Institute Type | Private |
| Semester/Year | Syllabus |
|---|---|
| Year 1 | Advertising Principles, Advertising Research, Advertising Strategy, Advertising Media Planning, Creative Strategy and Execution, Digital Advertising, Brand Management, Advertising Law and Ethics |
| Year 2 | Advertising Account Management, Advertising Campaign Planning, Advertising Sales Promotion, International Advertising, Integrated Marketing Communications, Advertising Copywriting, Advertising Production, Advertising Measurement and Evaluation |
| Year 3 | Advertising Agency Management, Advertising Research and Analysis, Advertising and Society, Advertising and Public Relations, Advertising and Social Media, Advertising and Technology, Advertising and Consumer Behavior, Advertising and Media Planning |
| Topic | Description |
|---|---|
| Advertising Principles | Overview of the fundamentals of advertising, including the history, principles, and strategies. |
| Advertising Research | Exploration of the research methods used in advertising, including surveys, focus groups, and more. |
| Advertising Media | Analysis of the various media used in advertising, including television, radio, print, and digital. |
| Advertising Copywriting | Overview of the techniques used to create effective advertising copy, including headlines, body copy, and more. |
| Advertising Design | Exploration of the design elements used in advertising, including layout, typography, and color. |
| Advertising Campaigns | Overview of the process of creating and executing an advertising campaign, including budgeting, scheduling, and more. |
