the mba in communication management at shushruti college of education is a comprehensive program designed to equip students with the skills and knowledge to excel in the field of communication management. the program provides students with a comprehensive understanding of the principles of communication management, including the fundamentals of communication, media, and technology. it also covers topics such as public relations, marketing, and advertising.
the faculty at shushruti college of education is highly experienced and knowledgeable in the field of communication management. they provide students with the necessary guidance and support to succeed in their studies. the selection process for the mba in communication management is rigorous and includes an entrance exam and an interview.
the curriculum of the mba in communication management is designed to provide students with the skills and knowledge to become successful communication managers. it includes courses in communication theory, media and technology, public relations, marketing, and advertising. the program also provides students with the opportunity to gain practical experience through internships and other activities.
the mba in communication management at shushruti college of education is an excellent choice for those looking to gain the skills and knowledge to excel in the field of communication management. with its comprehensive syllabus, experienced faculty, and rigorous selection process, the program provides students with the necessary tools to become successful communication managers.
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course duration | course level | tuition fees | mode of study | institute type
2 years | postgraduate | rs. 1.5 lakhs | online/offline | private
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Introduction to Communication Management Organizational Communication Public Relations Advertising Media Planning and Buying Marketing Communication Consumer Behavior Research Methodology | Communication Theory and Principles Organizational Communication Process Public Relations Strategies Advertising Concepts and Strategies Media Planning and Buying Process Marketing Communication Process Consumer Decision Making Process Research Design and Data Analysis |
| 2nd Semester | Corporate Communication Integrated Marketing Communication Digital Communication Brand Management Strategic Communication Entrepreneurship Business Ethics | Corporate Communication Process Integrated Marketing Communication Strategies Digital Communication Process Brand Management Process Strategic Communication Process Entrepreneurship Strategies Business Ethics and Social Responsibility |
| 3rd Semester | Crisis Communication International Communication Media Law and Ethics Media Writing Media Production Media Management Project Management | Crisis Communication Process International Communication Process Media Law and Ethics Media Writing Process Media Production Process Media Management Process Project Management Process |
| 4th Semester | Media Economics Media Psychology Media Sociology Media Technology Media Audience Analysis Media Planning Media Evaluation | Media Economics and Finance Media Psychology and Human Behavior Media Sociology and Culture Media Technology and Trends Media Audience Analysis and Measurement Media Planning and Buying Media Evaluation and Research |
| Topic | Description |
|---|---|
| Marketing Management | Analysis of marketing strategies, product positioning, pricing, promotion, and distribution. |
| Organizational Behavior | Understanding of the dynamics of individuals and groups in organizations. |
| Financial Management | Analysis of financial statements, capital budgeting, and cost of capital. |
| Strategic Management | Analysis of competitive strategies, industry structure, and corporate strategy. |
| Business Communication | Understanding of communication principles and techniques for effective business communication. |
| Business Law | Understanding of the legal environment of business, including contracts, torts, and intellectual property. |
