shushruti college of education offers a two-year full-time mba in marketing program to equip students with the knowledge and skills required to excel in the field of marketing. this program has a total seat intake of 60 students and the fee structure for the same is inr 1,50,000. the entrance exam accepted for admission to this program is cat/mat/xat/cmat/atma. the program covers important topics such as consumer behaviour, marketing research, digital marketing, brand management, advertising and sales management, and retail management. the program also includes a project work and an industrial visit.
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course duration | course level | tuition fees | mode of study | institute type
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2 years | postgraduate | inr 1.5 lakh | full-time | private institute
| Course | Syllabus |
|---|---|
| Marketing Management | Introduction to Marketing, Market Segmentation, Targeting and Positioning, Consumer Behaviour, Product Management, Pricing Strategies, Distribution and Logistics, Promotion and Advertising, Sales Management, Digital Marketing, International Marketing, Services Marketing, Rural Marketing, B2B Marketing |
| Strategic Marketing | Strategic Marketing Planning, Brand Management, Relationship Marketing, Integrated Marketing Communication, Market Research, Market Analysis, Competitive Analysis, Market Forecasting, Strategic Decision Making, Business Ethics |
| Marketing Analytics | Data Analysis, Data Mining, Predictive Analytics, Market Mix Modeling, Customer Relationship Management, Social Media Analytics, Web Analytics, Business Intelligence, Market Simulation |
year | important topics taught
2020 | strategic marketing, consumer behavior, digital marketing, brand management, market research
2021 | international marketing, advertising and promotion, retail management, sales management, services marketing
2022 | business-to-business marketing, pricing strategies, distribution management, market segmentation, social media marketing
