seshadripuram institute of management studies is proud to offer a master of business administration in advertising course. this course is designed to provide students with the knowledge and skills necessary to become successful advertising professionals. students will learn the fundamentals of advertising, including market research, media planning, creative strategy, and campaign management. they will also gain an understanding of the legal and ethical aspects of advertising, as well as the latest trends and technologies. with the help of experienced faculty and industry professionals, students will be able to develop the skills and knowledge to excel in the field of advertising. upon completion of the course, students will be well-equipped to pursue a successful career in the advertising industry.
| Course Duration | Course Level | Course Tuition Fees (Rs) | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | 2,00,000 | Full-time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Organizational Behaviour, Managerial Economics, Accounting for Managers, Quantitative Methods, Business Law, Business Communication, Human Resource Management, Computer Applications in Management |
| 2nd Semester | Marketing Management, Financial Management, Operations Management, Management Information System, Business Research Methods, Strategic Management, Project Management, International Business |
| 3rd Semester | Organizational Development, Human Resource Development, Industrial Relations, Labour Laws, Compensation Management, Performance Management, Training and Development, Recruitment and Selection |
| 4th Semester | Organizational Change and Development, Knowledge Management, Entrepreneurship Development, Business Ethics, Corporate Social Responsibility, Business Analytics, Leadership and Team Building, Negotiation Skills |
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