Sir M. Visvesvaraya Institute of Technology (SVIT) is a premier institute of higher education located in Bangalore, India. It is affiliated to Visvesvaraya Technological University (VTU) and is one of the leading institutes in the country for engineering and management studies. SVIT offers a two-year full-time MBA program in Product Management. The program is designed to equip students with the knowledge and skills required to become successful product managers. It covers a wide range of topics such as product design, product development, product marketing, product strategy, and product lifecycle management. The program also provides students with the opportunity to gain hands-on experience through internships and industry visits. The curriculum of the program includes courses such as Product Design and Development, Product Marketing, Product Strategy, and Product Lifecycle Management. The program also offers elective courses such as Business Analytics, Digital Marketing, and Entrepreneurship. The program also provides students with the opportunity to gain practical experience through internships and industry visits. The program also offers a range of extracurricular activities such as workshops, seminars, and conferences. The program is designed to equip students with the knowledge and skills required to become successful product managers. It provides students with the opportunity to gain hands-on experience through internships and industry visits. The program also offers a range of extracurricular activities such as workshops, seminars, and conferences. The program also provides students with the opportunity to gain practical experience through internships and industry visits.
Course Duration | 2 Years |
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Course Level | MBA |
Course Tuition Fees | INR 2.5 Lakhs |
Mode of Study | Full-time |
Institute Type | Private |
Semester | Subjects | Topics |
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1st Semester | Marketing Management | Marketing Environment, Consumer Behaviour, Product Management, Brand Management, Pricing Strategies, Distribution Management, Advertising and Promotion |
2nd Semester | Financial Management | Financial Analysis, Working Capital Management, Capital Budgeting, Cost of Capital, Risk Analysis, Mergers and Acquisitions, International Financial Management |
3rd Semester | Operations Management | Operations Strategy, Supply Chain Management, Quality Management, Project Management, Lean Manufacturing, Six Sigma |
4th Semester | Product Management | Product Planning and Development, Product Life Cycle, Product Design and Development, Product Launch and Promotion, Product Portfolio Management, Product Costing and Pricing |
Topic | Description |
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Product Strategy | Understanding the product strategy and its implications on the market. |
Product Design and Development | Designing and developing products to meet customer needs. |
Product Lifecycle Management | Managing the product lifecycle from concept to launch and beyond. |
Product Marketing | Developing and executing effective product marketing strategies. |
Product Pricing | Analyzing and setting product prices to maximize profits. |
Product Distribution | Developing and managing product distribution channels. |
Product Quality Management | Ensuring product quality and customer satisfaction. |