the mba in communication management offered by sjb institute of technology is a two-year full-time program designed to equip students with the necessary skills and knowledge to excel in the field of communication management. the program covers important topics such as media and communication, public relations, advertising, digital media, and corporate communication. it has a total seat intake of 60 students and the fee for the entire program is inr 3.5 lakhs. the institute accepts cat, xat, mat, and cmat scores for admission. the program also provides students with the opportunity to gain hands-on experience through internships and industry visits.
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Course Duration | Course Level | Course Fee | Mode of Study | Institute Type |
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2 Years | MBA | INR 4,00,000 | Full-Time | Private |
Semester | Subjects | Topics |
---|---|---|
1st Semester | Business Communication | Business Writing, Presentation Skills, Interpersonal Communication, Negotiation Skills, Conflict Resolution, Group Dynamics, Leadership Skills |
2nd Semester | Organizational Communication | Organizational Structure, Corporate Culture, Organizational Change, Corporate Social Responsibility, Crisis Management, Public Relations, Media Relations |
3rd Semester | Marketing Communication | Marketing Strategies, Advertising, Brand Management, Digital Marketing, Social Media Marketing, Customer Relationship Management |
4th Semester | Communication Research | Research Methodology, Qualitative Research, Quantitative Research, Data Analysis, Report Writing, Communication Theory |
1. principles of communication
2. public relations
3. media relations
4. advertising and promotion
5. corporate communications
6. crisis management
7. digital and social media
8. writing for the media
9. visual communication
10. intercultural communication
11. leadership and team building
12. strategic planning
13. research and analysis
14. project management
15. brand management
16. event management
17. negotiation and conflict resolution
18. financial management
19. organizational behavior
20. business ethics