sthopkins group of institution offers a comprehensive mba course in fashion and luxury brand management that provides students with the knowledge and skills to become successful professionals in the fashion and luxury industry students will gain an understanding of the industry develop skills in marketing and brand management and learn how to effectively manage a fashion, the sthopkins group offers a comprehensive mba in fashion and luxury brand management course that provides students with the knowledge and skills to become successful professionals in the fashion and luxury industry the course covers topics such as fashion marketing brand management consumer behavior retail management and more students will gain an understanding of the industry, the sthopkins group of institution offers a comprehensive mba in fashion and luxury brand management course that provides students with the knowledge and skills to become successful professionals in the fashion and luxury industry the course covers topics such as fashion marketing brand management consumer behavior retail management and more students will gain an understanding of, sthopkins group offers a comprehensive mba in fashion and luxury brand management course that provides students with the knowledge and skills to become successful professionals in the fashion and luxury industry the course covers topics such as fashion marketing brand management consumer behavior retail management and more students will gain an understanding of the industry develop
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 4.5 Lakhs | Full Time | Private |
| Course | Description |
|---|---|
| Introduction to Fashion and Luxury Brand Management | Overview of the fashion and luxury industry, brand management principles, and the role of the fashion and luxury brand manager. |
| Consumer Insights and Market Research | Exploration of consumer behavior and market research techniques to understand the fashion and luxury consumer. |
| Brand Positioning and Strategy | Development of a brand positioning strategy and brand architecture to create a unique and differentiated brand. |
| Product Development and Design | Exploration of product development and design processes, from concept to production. |
| Marketing and Communication | Development of marketing and communication plans to build brand awareness and loyalty. |
| Retail and Distribution | Exploration of retail and distribution strategies to maximize brand visibility and sales. |
| Financial Management | Overview of financial management principles and techniques to maximize brand profitability. |
| Sustainability and Corporate Social Responsibility | Exploration of sustainability and corporate social responsibility initiatives to ensure ethical and responsible brand management. |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Introduction to Fashion and Luxury Brand Management | Marketing and Communication Strategies for Fashion and Luxury Brands | Retail Management and Digital Strategies for Fashion and Luxury Brands | Business Strategies for Fashion and Luxury Brands |
| Consumer Behaviour in Fashion and Luxury Brands | Fashion and Luxury Brand Management | Fashion and Luxury Brand Management in the Global Context | Entrepreneurship and Innovation in Fashion and Luxury Brands |
| Fashion and Luxury Brand Management in the Digital Age | Business Ethics and Corporate Social Responsibility in Fashion and Luxury Brands | Financial Management for Fashion and Luxury Brands | Strategic Management for Fashion and Luxury Brands |
