the sunstone eduversity rr institutions bengaluru campus mba in advertising is an innovative and comprehensive two-year full-time programme designed to equip students with the knowledge and skills required to excel in the field of advertising, the two-year degree programme is designed to equip students with the knowledge and skills required to excel in the field of advertising the programme also includes courses in marketing research brand management and public relations the curriculum is designed to provide students with the necessary skills to develop effective advertising campaigns and strategies the curriculum also includes courses, the programme is designed to provide students with a comprehensive understanding of the various aspects of advertising including creative strategy media planning consumer behaviour and digital marketing the curriculum also includes courses in marketing research brand management and public relations the programme also includes electives such as advertising law advertising ethics and advertising research, the programme is designed to provide students with a comprehensive understanding of the various aspects of advertising including creative strategy media planning consumer behaviour and digital marketing the curriculum also includes courses in marketing research brand management and public relations the curriculum also includes electives such as advertising law advertising ethics and advertising research, the programme is designed to provide students with a comprehensive understanding of the various aspects of advertising including creative strategy media planning consumer behaviour and digital marketing the curriculum also includes courses in marketing research brand management and public relations the programme also includes a number of electives such as advertising law advertising ethics and advertising research, the program is designed to provide students with a comprehensive understanding of the various aspects of advertising including creative strategy media planning consumer behaviour and digital marketing the curriculum also includes courses in marketing research brand management and public relations the curriculum is designed to provide students with the necessary skills to develop effective advertising campaigns and strategies, the programme is designed to provide students with a comprehensive understanding of the various aspects of advertising including creative strategy media planning consumer behaviour and digital marketing the curriculum also includes courses in marketing research brand management and public relations the curriculum is designed to provide students with the necessary skills to develop effective advertising campaigns and strategies
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2,00,000 | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Consumer Behavior, Market Segmentation, Product and Brand Management, Pricing Strategies, Distribution and Promotion |
| 2nd Semester | Advertising Management | Advertising Process, Media Planning, Creative Strategies, Copywriting, Media Buying, Digital Advertising, Social Media Advertising |
| 3rd Semester | Advertising Research | Research Process, Qualitative and Quantitative Research, Data Analysis, Research Reports, Advertising Effectiveness |
| 4th Semester | Advertising Campaigns | Campaign Planning, Creative Execution, Media Planning, Budgeting, Evaluation and Control |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Advertising & Brand Management | Advertising Research & Media Planning | Advertising & Public Relations | Advertising & Digital Media |
| Consumer Behaviour | Advertising & Media Buying | Advertising & Creative Strategies | Advertising & Social Media |
| Marketing Management | Advertising & Media Evaluation | Advertising & Campaign Management | Advertising & Integrated Marketing Communications |
