the mba in advertising specialisation at surana college south end campus is designed to provide students with the knowledge and skills required to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students will also gain hands-on experience through internships and, the surana college south end campus offers an mba in advertising specialisation that focuses on the development of creative and strategic thinking as well as the technical and managerial skills required to succeed in the industry the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students will also gain hands, the surana college south end campus offers an mba in advertising specialisation that is designed to provide students with the knowledge and skills required to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students also gain hands-on experience through internships, the surana college south end campus offers an mba in advertising specialisation designed to provide students with the knowledge and skills required to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students will also gain hands-on experience through internships and, surana college south end campus offers an mba in advertising specialisation that is designed to provide students with the knowledge and skills required to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students will also gain hands-on experience through internships, the surana college south end campus offers an mba in advertising specialisation that is designed to provide students with the knowledge and skills required to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students will also gain hands-on experience through internship, the surana college south end campus offers an mba in advertising specialisation designed to provide students with the knowledge and skills required to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students also gain hands-on experience through internships and projects, surana college south end campus offers an mba in advertising specialisation designed to provide students with the knowledge and skills necessary to become successful in the field of advertising the curriculum includes courses in advertising theory media planning creative strategy consumer behaviour and digital marketing students will also gain hands-on experience through internships and projects
| Course Duration | Course Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
| Semester | Subjects/Topics |
|---|---|
| Semester 1 | Marketing Management, Consumer Behaviour, Advertising Management, Media Planning & Buying, Digital Marketing, Brand Management, Advertising Research & Strategy, Creative Advertising |
| Semester 2 | Integrated Marketing Communications, International Advertising, Advertising Law & Ethics, Advertising & Public Relations, Advertising Production & Design, Advertising & Media Economics, Advertising & Media Psychology, Advertising & Media Technology |
| Semester 3 | Advertising Campaigns, Copywriting & Copy Editing, Advertising & Media Planning, Advertising & Media Analysis, Advertising & Media Evaluation, Advertising & Media Research, Advertising & Media Sales, Advertising & Media Technology |
| Semester 4 | Advertising & Media Management, Advertising & Media Planning & Buying, Advertising & Media Research & Strategy, Creative Advertising & Design, Advertising & Media Economics, Advertising & Media Psychology, Advertising & Media Technology, Advertising & Public Relations |
| Topic | Description |
|---|---|
| Marketing Strategy | Developing a comprehensive marketing strategy for a business. |
| Consumer Behavior | Understanding consumer behavior and its impact on marketing decisions. |
| Advertising and Promotion | Developing effective advertising and promotional campaigns. |
| Marketing Research | Conducting market research to identify customer needs and preferences. |
| Digital Marketing | Using digital channels to reach and engage customers. |
| Brand Management | Developing and managing a brand to create customer loyalty. |
| Sales Management | Developing and managing a sales force to maximize revenue. |
