the mba program in communication management at surana college south end campus provides students with the opportunity to gain a comprehensive understanding of the communication industry the program covers topics such as media and communication public relations advertising marketing and digital media the eligibility criteria for this program include a bachelor's degree in any discipline, surana college south end campus offers an mba in communication management that provides students with the opportunity to gain a comprehensive understanding of the communication industry the program covers topics such as media and communication public relations advertising marketing and digital media the eligibility criteria for this program include a bachelor's degree in any discipline
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
Surana College (South End Campus) MBA in Communication Management Management Syllabus
Semester I
1. Principles of Management
2. Business Communication
3. Organizational Behavior
4. Managerial Economics
5. Accounting for Managers
6. Quantitative Techniques
7. Computer Applications in Management
Semester II
1. Marketing Management
2. Human Resource Management
3. Financial Management
4. Production and Operations Management
5. Strategic Management
6. Research Methodology
7. Media and Public Relations
Semester III
1. Advertising Management
2. Corporate Communication
3. Media Planning and Buying
4. Media Law and Ethics
5. Digital Media and Social Media
6. Media Research
7. Crisis Communication
Semester IV
1. Brand Management
2. Media Writing
3. Media Production
4. Media Management
5. Media Audience Analysis
6. Media Campaign Planning
7. Media Evaluation and Measurement
| Semester | Important Topics |
|---|---|
| 1st Semester | Business Communication, Organizational Behaviour, Managerial Economics, Financial Accounting, Quantitative Techniques |
| 2nd Semester | Marketing Management, Human Resource Management, Business Law, Operations Management, Business Research Methods |
| 3rd Semester | Strategic Management, Corporate Communication, Advertising & Public Relations, Media Management, Digital Marketing |
| 4th Semester | Entrepreneurship & Small Business Management, International Business, Media Planning & Buying, Crisis Communication, Project |
