the surana college south end campus offers a two-year full-time mba in marketing specialisation the course is designed to provide students with a comprehensive understanding of marketing consumer behaviour market research digital marketing and other related topics the course also provides students with the opportunity to gain hands-on experience in, the two-year full-time mba in marketing is designed to equip students with the knowledge and skills required to become successful marketing professionals the curriculum is designed to provide students with a comprehensive understanding of the principles of marketing consumer behaviour market research digital marketing and other related topics the second semester focuses on digital marketing, the curriculum is designed to provide students with a comprehensive understanding of the principles of marketing consumer behaviour market research digital marketing and other related topics the course also provides students with the opportunity to gain hands-on experience through internships and projects the first semester covers the fundamentals of marketing including consumer behaviour market research and
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 1.5 Lakhs | Full-time | Private |
| Semester | Course | Credits |
|---|---|---|
| 1 | Principles of Management | 4 |
| 1 | Business Communication | 3 |
| 1 | Business Economics | 3 |
| 1 | Accounting for Managers | 3 |
| 1 | Quantitative Methods for Business | 3 |
| 2 | Marketing Management | 4 |
| 2 | Consumer Behavior | 3 |
| 2 | Marketing Research | 3 |
| 2 | Advertising and Sales Promotion | 3 |
| 2 | Retail Management | 3 |
Topic
